Values & Conduct

Values

We are non-violent in word, action, and thought.

Animals need freedom, not bigger cages.

Although we focus on animal rights, we're intolerant of all discrimination—not just speciesism.

We need everyone who's willing to stand with us, even if they're not yet vegan.

We need everyone who wants to organize activism to do so.

Passion and effectiveness—together—create change. Every effective idea is welcome.

Those who don't know can't do better. Let's inform.

The truth needs no embellishment.

Our strength is our connectedness, numbers, and teamwork.

Respect for animals doesn't mean disrespect for humans.

To not exploit is simply inaction. To prevent exploitation needs action.

...then also environment, health, and human impoverishment. Animal rights is the strongest door to veganism, but every door should be kept open.

To some, veganism is justice; to others, veganism is love. That's fine.

Because big decisions affect everyone.

Veganism leads to non-exploitation, but only action leads to more vegans.

Be calm, patient, and understanding at all times
Interact respectfully with all persons
Outreach with a sensitive, professional tone that matches our serious content
Promote abolitionist veganism
Respect instructions given by event organizers, including requests to not attend
Focus outreach on animal rights first and supplementing with environmentalism, human health, and human welfare
Wait for bystanders to stop to watch footage before engaging them
Remain straight, still, and silent while in the structure
Focus on the conversations, not the cards
Wear either plain black or JFA attire

Outreach if not vegan
Interject into others' outreach unless invited to
Promote welfarism, baby steps, journeys, etc.
Record video unless arranged with the event organizer
Chase bystanders
Block public walkways
Take photos while bystanders need outreach
Appear intoxicated
Eat food near the demonstration (drinks are fine)
Sticker or chalk near demo locations or in businesses near them
Touch others without consent
Sexually harass any individual (if such is witnessed, notify the event organizer or a representative immediately)

Conduct violating JFA's values or code of conduct will not be tolerated at JFA events or in connection with JFA online
A first violation will result in a private discussion and a warning
A second violation will result in permanent measures
Distinctly strong violations, such as physical or verbal abuse, may immediately result in permanent measures

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